Hi Brett. Amrit here. I just read this article in the New Yorker, which is saying basically that hybrid vehicles won't help our environment at all. In fact, they will do the opposite. That the more energy efficient we make things, the increase in demand will more than offset the energy savings. What do you think? http://www.newyorker.com/reporting/2010/12/20/101220fa_fact_owen — Asked by Anonymous

Hi Amrit,

Great question.  The answer is not so straight forward.  Owen is right on the economic equation that typically efficiency = lower prices = increased demand.   I guess hand in hand with that countries with artificially low prices (like Iran until recently) were very inefficient in oil utilization, because per dollar of GDP, oil consumption is one of the highest in the world there.

I like the fact that we have all these different ways to consume/produce energy.  Competition means diverse supplies, fewer interruptions and lower prices.  I think it is up to the people to decide if they want to lower consumption or increase consumption based on price.  Drivers buy hybrids not so much for economic efficiency (because the higher capital cost hardly covers the savings in operating costs) but for personal reasons.  For instance, they would rather pay Toyota more for the car than buy more gas from oil companies (and possibly from regimes they don’t like).  Maybe they have a personal goal about reducing their carbon footprint.  Maybe they like the fact that hybrids are less stinky when they back out of the garagge.  Also, hybrid owners spend less time at the gas station, so there is an opportunity cost savings there.

I think when looking at a decision, or making a proclamation, people need to look at what THEY do first.  For me, I am almost certain my driving habits have not changed at all since I bought a 45mpg Prius.  We have a van that gets 18mpg, and it gets barely used, because given a choice we always take the cleaner, more efficient, less costly vehicle.  It just feels better to me when driving, and economists will have a tough time quantifying that effect.

e readers will win this battle over time.  Books will be considered vintage.. still in use in 100 years, but most everything will happen electronically.  Electrons are smarter and a heck of a lot easier to move than molecules.

e readers will win this battle over time.  Books will be considered vintage.. still in use in 100 years, but most everything will happen electronically.  Electrons are smarter and a heck of a lot easier to move than molecules.

Nissan Leaf Burning up Electrons at High Speeds

I just read a post by Oliver Chalouhi, the first person in the country to take ownership of a production Nissan Leaf.  All is well, and he loves it.  It is quiet, peppy and the electronics are really sophisticated.

His only issue is that when he drives on the highway at 75mph, his range goes down to 60 miles from the published 100 mile range.  This makes sense, as air friction increases as the cube of velocity.  So, the faster the car drives, the far greater the mileage impact.

I keep on wondering then if pure electric vehicles are better suited for speeds under 60mph.  It actually sounds more efficient to have a gasoline or hybrid motor for fast highway conditions.  I know the Prius (45 mpg) is extremely efficient over a wide range of speeds, even clearly beating out the Chevy Volt (33 mpg) after the electric charge runs out.

Nissan and GM Poor Online Electric Car Marketers

Electric vehicles are now ready for the masses.  Top tier auto companies are now shipping production vehicles.  Nissan Leaf and the Chevy Volt are now available in select markets. 

Neither company is doing the best job building demand on-line. 

Let’s take the Volt.  The company is spending big bucks advertising the car on the TV and online.  I just saw a display ad on techcrunch for instance.  Cool, I clicked on it and it took me to the Volt site.  So, when can I buy one?  No information there.  Where can I buy one?.. well not around here.  My neighborhood in Santa Monica has EVs all over the place.  Teslas, RAV4 EVs, Zenns and GEMs can been seen frequently on the streets.  We probably have the most informed poplulation when it comes to EVs.  In fact, my neighbor, Paul Scott a co-founder of Plug-in America is an expert on EVs and solar power.  See his blog, evsandenergy.com here.

Fortunately, Paul is helping the local Nissan dealer get the word out on the Leaf.  However, the online situation at Nissan is still pretty frustrating - although better than GM’s.

Still, the Nissan site is out of date.  There is a link to schedule a test drive, but the link goes to past auto shows.  How about Nissan tells us when we can test one at the local dealer with no appointment?

My view is that these companies need to think more unconventionally  and connect up with the customer in a more intimate fashion if they expect to overcome the reluctance of the public to buy version 1.0 of some very cool but complex vehicles that are likely to have some trips to the dealer for recalls in the first couple of years. 

Is someone online to chat with me about the purchase?  No, but I did find the phone number of the dealer in downtown Los Angeles.

The Pope Going Electric?

The Vatican is looking for a new Popemobile. Preferably one that runs on electricity.

Pope Benedict the 16th is big on clean energy, and the church even published a book showing what the Vatican has done to make itself sustainable. Apparently the main hurdle is the Pope’s security force, which expressed concerns about the ability of an electric vehicle to act as a speedy getaway car in an emergency.

Not a problem, say the experts. Zero to 60 in three seconds flat. Mercedes makes the current edition of the Popemobile.

An impressive electronic publication that is also a good glimpse of our post-paper future, when we access much of our reading online (using high-resolution displays).
“ECOLUXE magazine is a global, bi-monthly online magazine. We promote only information, goods and services that inspire readers and consumers to live naturally and consciously. The online, digital format reflects our commitment to minimal environmental impact. EcoLuxe is proudly hosted by eco friendly, carbon neutral Dreamhost.”

An impressive electronic publication that is also a good glimpse of our post-paper future, when we access much of our reading online (using high-resolution displays).

ECOLUXE magazine is a global, bi-monthly online magazine. We promote only information, goods and services that inspire readers and consumers to live naturally and consciously. The online, digital format reflects our commitment to minimal environmental impact. EcoLuxe is proudly hosted by eco friendly, carbon neutral Dreamhost.”

Logitech has released the world’s first solar-powered wireless keyboard (model K750). It has a built-in light meter that shows whether there is enough light in the room.
Why did it take this long? … Well, let’s not complain! This is an easy way, albeit a minor one, to invest in the future by using less energy. Seeing the solar panel on the top of the keyboard serves as a simple reminder about conservation in daily life.

Logitech has released the world’s first solar-powered wireless keyboard (model K750). It has a built-in light meter that shows whether there is enough light in the room.

Why did it take this long? … Well, let’s not complain! This is an easy way, albeit a minor one, to invest in the future by using less energy. Seeing the solar panel on the top of the keyboard serves as a simple reminder about conservation in daily life.

“We realize a game won’t change the world but we hope to be part of the transition that brings us all to a better place,” says the company Late for the Sky about its Earthopoly board game. But this game is part of a changing world.
Sustainability is probably the most crucial lesson we can teach our kids today. Earthopoly promises to make learning about sustainability fun.
The web page for this game has an exhaustive list of its ingredients, right down to the lima bean pieces sourced from a local farmer, and the Carnelian stones from Botswana. The gameplay itself teaches about such things as carbon credits, clean air and global ecological sites of interest.

Late for the Sky is changing business culture, too. They make custom board games for companies who want to give their teams experiential learning, or surprise their clients with a truly unique gift. “Organizations use a custom game to inform, promote, reward, make money – anything you can do with a variety of promotional products.”

“We realize a game won’t change the world but we hope to be part of the transition that brings us all to a better place,” says the company Late for the Sky about its Earthopoly board game. But this game is part of a changing world.

Sustainability is probably the most crucial lesson we can teach our kids today. Earthopoly promises to make learning about sustainability fun.

The web page for this game has an exhaustive list of its ingredients, right down to the lima bean pieces sourced from a local farmer, and the Carnelian stones from Botswana. The gameplay itself teaches about such things as carbon credits, clean air and global ecological sites of interest.

Late for the Sky is changing business culture, too. They make custom board games for companies who want to give their teams experiential learning, or surprise their clients with a truly unique gift. “Organizations use a custom game to inform, promote, reward, make money – anything you can do with a variety of promotional products.”

World Resources Institute

“Working at the intersection of environment and human needs.”

Check out WRI’s Markets & Enterprise section.

Field Report: Green Education in Ethiopia


I am now on a flight back from Ethiopia (located near the horn of East Africa, surrounded by Sudan, Somalia, Kenya and Eritrea).

I lived for the last three weeks in the northern region of the country, in the high plateaus and mountains of Tigray.  Due to elevations of around 7,000 feet, Tigray’s climate is ideal with “13 months of sunshine,” as locals happily tell you. Daytime temperatures are in the low 80’s, with 60’s at night. 

Ethiopia and Sub-Saharan Africa are coming out of a 15-year drought with a rainy season that has already produced the best rainfall in 30 years. Fields of green crops blow in the wind — the harvest is expected to produce record amounts of the local grain Tef, as well as wheat, barley, and vegetables.

The idea for this trip germinated about 2 years ago, when I returned from a whirlwind tour of rural African schools supported by Vancouver, Canada-based Imagine1Day.org.  I had told my wife that we must take our kids to see African schools.  From that impulse the idea sprouted to create an adventure trip for “create-tributors” who would raise money to build and support a primary school.

my wife, happily at workWell, it all happened — my family got to visit our own sponsored community school called Laela Wukro.

Imagine 1 Day is a family non-profit that was endowed originally by Chip and Shannon Wilson, my brother and sister-in-law.  Its mission is to provide cutting-edge self generating primary education in Ethiopia.

The Ethiopian government covers teachers’ salaries, but top-down support ends there. The really incredible thing about these schools is their self-supporting initiative.  They aim to generate enough income internally for operating expenses after 3 years.  This means that the teachers, community, and students plant crops on school property or community-donated land in order to sell the harvest and generate income.  Some communities where irrigation is more difficult will fatten goats and cows instead, selling them to generate cash.

I would like to see public schools in the US start to generate sustainable, green income sources like Ethiopia is doing, rather than have to sell junk food, wasteful magazines and plastic toys to fundraise.

The average Ethiopian earns less than one dollar per day. Even so, modernization efforts are in full view everywhere, having expanded greatly since I last visited two years ago.  I saw a slew of useful cell/data towers, which have popped up all over the countryside, and I noticed phones in the hands of some of the farmers.

3-wheel rikshaw taxis, also prevalent in India and Thailand, have swarmed into small Ethiopian towns like beetles.  It costs about ten cents to ride these across town, and this amenity is quickening the pace in the rural areas where previously walking was the only form of transportation available to most citizens.

I got a chance to visit a giant 120 mega watt wind-power plant installed by the French company Vergnet Group outside of Mickele, Ethiopia.  Since Ethiopia has negligible oil and gas reserves, it must rely on the inventiveness and hard work of its people to generate income, and it is to its credit that renewables like wind are part of its strategy.

Clean tech is not only cleaner, but society benefits as a whole.  In most poor countries that discover significant oil reserves (like Chad) there is corruption, environmental degradation, prostitution and drug abuse following on the heels of fast oil cash.  It is a good omen that Ethiopia is bootstrapping itself to a cleaner prosperity instead.

I would guarantee that Ethiopia will go through an amazing transformation in the next 20 years.  It seems to me that once cell phones become wide-spread, incomes invariably rise as the whole economy becomes more efficient, particularly because micro-finance using cell phones becomes feasible.

Sure, this culture is not known for its industrial efficiency. Yet in time, I know that the patience and hard work of Ethiopians will move them from food-insecurity toward the ideal conditions for realizing their talents, and reaping well-deserved rewards. It’s the kind of optimism you gain after you meet a people, learn about their culture, and delight in the gleam of hope in their eyes as they work together for change.